NIS has launched a renewed concept of petrol stations under the brand NIS Petrol within the modernization project of retail network.
The objective of restoration of the traditional brand of petrol stations, subject to the Company’s business strategy, is to enhance the position at local retail market for motor fuel through the development of its own, ramified network of petrol stations, oriented towards middle class customers, with the guaranteed quality of fuel and services.
A new visual identity keeps the characteristics of the old and recognizable brand of NIS Petrol, but modernized and enriched with blue colour in the inscription of name. It contains the symbol of flame, NIS inscription and signature Gazprom Neft in blue corporate colour. The flame is symmetrical, another dimension was added to enhance dynamics, and flame tips are attenuated. Three colours of a renewed brand – blue, red and white, are associated with the Serbian and Russian flag and denote the fusion of Russian and Serbian identity. The inscription in big, solid letters with rounded tips, denotes a stable and strong company which is in close and open communication with environment and with the tradition.
This “three-coloured” commercial brand offers a reliability, accessability, modern service standards and guaranteed quality of petroleum products.
The Company is oriented also towards city drivers, as well as towards those driving internationally: petrol stations of NIS Petrol are located at accessible spots, both in cities and highways.
More than 200 petrol stations in Serbia were rebranded in 2012.
Renewed three-coloured retail sale brand
Oils, lubricants and top quality liquids
New brand of restaurants and shops at NIS petrol stations
Spring top quality drinking water
New Premium Retail Brand
Environmental and social responsibility as integral part of our business Sustainability report 2011, 9Mb, PDF