Corporate Brand

Energy of Life is a marketing campaign started by NIS, which visually and symbolically supports the ongoing strategic business direction of the Company.

The “Life cannot stop” motto emphasises key values of the Company: - contemporary, - dynamic - modern company, – having energy for the better way to the better future. As the Company expands in the region, implementing new standards and technologies, the campaign promotes the idea that NIS and its driving energy are present in every segment of life, not allowing it to stop, but constantly moving forward.

NIS logo, its visual identity ties the recognisable NIS brand to the Gazprom Neft brand. It contains the symbol of a flame, the title NIS, and the subtitle Gazprom Neft in its corporate blue colour. The flame is now symmetrical, another dimension was added to increase dynamics, and the tips are masked. The colour code consists of three colours: blue, red and white, associating with the Serbian and Russian flags, signifying the Russo-Serbian fusion. The large, stable, rounded letters signify a stable and strong Company in close and open communication with its surroundings, maintaining a relationship with tradition.