Daily newspaper "Politika"
In Belgrade the first petrol station NIS Petrol, with the new appearance– "Zmaj 2″, on the E-75 highway, at the entrance to Belgrade was opened.
This event was attended by NIS CEO, Kiril Kravchenko with city representatives and the Mayor of Belgrade Dragan Djilas. This is the first in a series of retail sites which shall work under the new “three-color“ commercial brand. The new visual identity of the reconstructed petrol station has retained the properties of the old, recognizible NIS Petrol brand, while the introduction of the blue color into the name ensrciption signifies the synergy with the Gazprom Neft brand. This event is significant not only because of the introduction of the graphical change in the visual identity, but also because of the creation of a unified retail network under the brand name NIS Petrol, which is implemented in compliance with the overall modernization of the company retail network in Serbia, company’s strategy of expansion in the region, and above all in compliance with the desire to offer to the market, i.e. to customers the best value proposition as possible.
