As a company with business operations in Balkan region, NIS is delighted to support a cultural event promoting the countries of this part of Europe, as well as the idea of multiculturalism and European integration aspirations. In this way, NIS encourages the synergy and friendship of the Balkan countries, where it develops and expands its business. By supporting Balkan trafik, NIS once again supports the EU agenda of the Balkans, this time by bringing rich cultural scene of the region to Brussesls, the hart of the EU. Also, NIS is grateful to Serbian governement for sharing these common vaules. This year’s festival will once again feature the best-known artists of the region: Goran Bregović, Kristijan Azirović’s brass ensemble from Serbia, an ensemble from Sarajevo by the name of Divanhana, and the Bulgarian folk music ensemble Botevgrad. In addition to the music programme, a separate section of the festival will be dedicated to Bulgarian cinema, and will feature Parada (The Pride March), a film by the Serbian director Srđan Dragojević. Balkan Trafik has had much success since its inception in 2007, when the population of Western Europe became interested in the cultural heritage of the Balkan peoples. Doing our region credit, the greatest stars of southeast Europe have performed at the festival. This is precisely why it has become one of the most important European cultural events, gathering thousands of visitors from around the world. NIS has supported local, national, and international festivals for years. Through its corporate social responsibility programme Culture Without Borders, it has contributed to the popularization of culture in the countries in which it develops its business operations.
