ARCHIVE
Over 1,000 domestic and international brands made it to the list of finalists prepared in collaboration with leading market research agencies (GfK, Ipsos Puls, Mareco Index Bosnia, and Valicon). The best were selected based on the criteria of quality, reliability, brand recognition, and customers’ emotional connection with the brand. In addition to the jury of experts, over 20,000 consumers took part in the selection process. On behalf of G Petrol d.o.o. Sarajevo, which operates the Gazprom petrol stations, the award was accepted by the company manager, Branko Radujko. “For us, the Superbrands award is another very important confirmation of the quality of the products and services we offer at Gazprom petrol stations across Bosnia and Herzegovina. We entered this market last year, offering first-rate, Euro-quality fuels from the modernized Pančevo Refinery, as well as top-notch G-Energy oils and lubricants, and a broad product range and exceptional quality of service at the shops and restaurants. In a short period of time we established a relationship of strong trust with the consumers. This success is all the greater given the fact that competition in the petroleum product trade, both in retail and in wholesale, is fierce in the market of Bosnia and Herzegovina. This recognition motivates us to keep going, to improve, to bring joy to our clients, taking account of their needs and possibilities,” Branko Radujko, G Petrol’s manager, said in his address. The Superbrands organization is present in 88 countries of the world, and it started operating in Bosnia and Herzegovina in 2008. As an organization founded on the identification and naming of exceptional brands, Superbrands analyses the performance of specific brands, and recognizes those that outperform their competitors, and awards them the highly recognized Superbrands status.
