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The campaign includes distribution of leaflets at petrol stations which farmers may take free of charge and familiarize themselves with advice on safe driving, traffic regulations and importance of technical validity of vehicles. The campaign designed for farmers is a part of the joint project of NIS and the Road Traffic Safety Agency implemented under the slogan "We Care for You", aiming to increase the level of traffic safety. Since 2012, NIS and the Road Traffic Safety Agency have organized numerous common initiatives, while their cooperation was made official last year with the signing of the official protocol. The purpose is to increase the level of traffic safety through prevention, education and development of traffic culture.