Daily newspaper „Blic“
NIS introduced a new consumer brand called “Brend Fresh” that signifies novelties in NIS’s restaurants and shops and first introduction of this brand was made official at NIS’s filling station “Zmaj 2” located on a highway Belgrade-Novi Sad. As from now, fresh fruit, drinks, fast food, salted and sweet snacks can be purchased at NIS’s stores. Besides that, NIS also introduced products from “Kotipizza” company, the largest pizza chain in Northern Europe. On that occasion, Aleksandar Malanin, Executive Director in NIS’s Trading Block spoke in behalf of “Naftna Industrija Srbije” and he stated that this event represents an important phase in retail development and announced that during this year, NIS will invest RSD462 million in reconstruction of filling stations in Serbia. Malanin said that NIS plans to rebrand 23 NIS’s filling stations in Serbia until August, out of which 37 will soon be commissioned. For this weekend, NIS prepared an action called “Super fresh weekend” in course of which consumers with scratch card will be able to receive one of 3.000 gifts from “Fresh” stores’ assortment for each purchase and they will be able to receive a gratis pizza for each purchased “Kotipizza”.
