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Daily newspaper "Kurir" Media transfered the news that companies NIS, Idea, Telenor and Sberbank, the partners in the joint loyalty programme called Super Card, signed a Protocol on Cooperation with new partners that joined that programme, Insurance Company DDOR Novi Sad and McDonald’s Serbia. Kirill Kravchenko NIS Chief Executive Officer, Alexander Seratlić Chief Executive Officer of IDEA and Valerij Ovsjanikov President of Executive Board of Director in Sberbank Serbia signed the Protocol on Cooperation with Christian Otto Noi, Chief Executive Officer of DDOR and Tomash Rogac, Chief Executive Officer of McDonald’s Serbia. Kirill Kravchenko NIS Chief Executive Officer expressed pleasure that all plans related to this loyalty program were fulfilled within a year of existence of Super Card, respectively that program included even more clients and companies than it was initially planned. Kravchenko said that he expects another three to four “serious” companies to join that programme by the end of the year, after which it can be said that this is the best marketing program in Southeast Europe. Super Card represents a unique awarding programme in Serbia which includes several partners and where each of those partners awards consumers for purchase or use of its services. The programme commenced in May of 2013, by concluding a partnership between the first two companies NIS and Idea, while inclusion of new partners increases advantages for consumers, as they collect points during each purchase, which later allow them various discounts and savings at those companies.