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NIS and the Tennis Association of Serbia organized during August, September and October 2014, the campaign Open Tennis School for children from Serbia in eight cities: Cacak, Nis, Novi Sad, Zrenjanin, Novi Sad, Belgrade, Pancevo and Kikinda. Free tennis school for children was held for the third year in a row as a part of the NIS corporate program Energy of Sport, which aims to support children's sport, advocate for a healthy lifestyle, but also promote and properly support the professional sport and development of the young. This year's tennis school was attended by about 3,000 children throughout Serbia, who had an opportunity to hold the racquet in hand for the first time and to familiarize themselves with this captivating game which is becoming ever more popular in the world. This campaign of the Tennis Association of Serbia, whose results will impact in the future, made an exceptional promotion of tennis, demonstrating that it will continue to invest in the young generation who will preserve Serbia's place among the tennis elite.