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For the third year running, NIS won the award in the Products and Business Services category, which re-confirmed that both customers and expert community recognised NIS as one of the leaders at the domestic market and as a company dedicated to continuous improvement in the quality of its products and services. Vadim Smirnov, Deputy CEO and Director of Governmental Relations and Corporate Communication, received the award on NIS’ behalf at the ceremony in Belgrade’s Hyatt Hotel. What the company values the most is the fact that the customers had the deciding vote in the Best of Serbia initiative. During the selection process, customers had a chance to vote directly for their favourite brands. NIS will take this award as an incentive to continue strengthening customer relations, improving operations in all aspects, and developing innovative products and services at the domestic market. The award ceremony was attended by numerous public figures: Slavica Đukić Dejanović, Minister without Portfolio in charge of demography and population policy, and Zoran Đorđević, Minister of Labour, Employment, Veteran, and Social Affairs, to name a few. This is NIS’ fifth award within the Best of Serbia initiative. In addition to the best corporate brand award, the company also received awards for its two retail brands, namely GAZPROM and NIS Petrol petrol stations. The best domestic brand awards campaign was established in 2004 under the name the Best Serbian Trademarks, changing its name to the Best of Serbia in 2008 to expand its scope. The main goal of the manifestation is to give recognition to domestic companies and products whose quality, price, and other elements match those of the global competitors. This years’ awards included 23 categories, and apart from customers’ votes, brands’ success was also measured by market and financial parameters and professional jury’s votes.