An exhibition entitled Polet was held within the Weekend Media Festival that took place in Rovinj from 19 to 22 September. Representatives of NIS, the patron of the exhibition and friend of the festival, enjoyed sharing experience with first-rate experts and attending excellent lectures and panel discussions. This event was a great opportunity for visitors to meet new trends and tendencies, while good entertainment and musical program made the festival even more eventful. The exhibition presented newspapers ads published in the weekly „Еconomic Policy“ between 1969. and 1980. It is a sort of an anthology of the time depicting, through a visual narrative, the relationship between the market and commerce, the need to approach consumers and the expansion of marketing rules and concept. Rich visual material is systematically displayed on more than 100 luminous panels accompanied by specific data, so that the entire exhibition functions as a large info-graphics depicting the spirit and social structure of the Yugoslav times in the most suitable manner. The second half of the sixties in the past century in Yugoslavia was marked by the attempt of a huge commercial reform, i.e. introduction of market into the socialist economy. Changes in the system brought about a genuine revolution in the commerce’s relationship to consumers. Companies and banks began to struggle for their position in the market, seeking their own public space. The establishment of new market economy brought about new aesthetics, on display for all visitors of the Polet exhibition.
