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In addition to the tennis training program, the children received gifts from NIS, a TFS’ long-time partner, within its program “Energy of Sports” and strategy of socially responsible business. In this way, NIS, as a partner of the Tennis Federation of Serbia, has actively engaged in promoting healthy lifestyle and encouraging the young talents. It is evident from the first impressions from the beginning of this educational campaign that the approach to primary school children has been very effective, choice of speakers has been a success, and the host cities and towns have soon realized that this and similar entertaining campaigns can, in a positive manner, create values which are indispensable in the development of their young ones. In 2014, the “Sport against Violence” campaign has been organized in more than 300 primary schools and will continue running in 2015, already starting from 22 January, when it will take place in Valjevo, on 29 January 2015 in Topola, on 10 February 2015 in Sombor, on 18 February 2015 in Kanjiža, on 24 February 2015 in Kosovska Mitrovica, and then continue, all year long, all over Serbia.