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Newspaper „24 sata“ NIS and IDEA signed in Belgrade a cooperation protocol with Telenor and Russia's Sberbank, within the joint loyalty program called "Super Card". NIS and IDEA launched the program in May this year, and its goal is to increase the benefits for consumers and the possibility of additional savings. "Super Card" is the first loyalty program in Serbia, and each partner rewards consumers for the purchase and use of services. In six months, "Super Card" gained a million users, more than 500 retail stores and 200 settlements are covered by the program, and to date more than 10 million purchase were made by using "Super Card". NIS’s CEO Kirill Kravchenko said he did not expect such a good result of the project and announced that, starting next year, the loyalty program would be joined by several other companies in the sector of insurance and food.
