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The representatives of NIS, Traffic Safety Agency, and Novi Sad University addressed the significance of this important topic, sharing practical experiences with those present. Ulrich Poeball, Director of HSE at NIS, presented the positive company practices in observing traffic safety rules, and Milan Božović, acting Director of the Traffic Safety Agency, pointed out the importance of collaboration between the Agency and businesses. Traffic Safety Week is held at NIS Business Centre in Novi Sad from 14 September to 18 September. Thematic lectures have been organized on traffic safety, focussing on children, the elderly, and people with disabilities, as well as on the importance of fastening safety belts in vehicles. During the action, training devices and simulators set up in the open space in front of the NIS Business Centre will be available for all visitors. The traditional NIS professional driver competition – Driving Challenge 4 – will be the final event, to take place on NIS’ training grounds in Zrenjanin on 19 September. The aim of this action is to increase traffic safety through prevention, education, and the enhancement of traffic culture.